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Introducing Mercury, our omni-channel content marketing platform designed to help publishers and B2C marketers scale and engage their audience.


Acquisition marketing,
Done right

featured clients

How OUR SERVICE works

PROMOTE

We select high-engagement, evergreen content from your archive, then launch and test multiple creatives across multiple channels to find winning campaigns.

ENGAGE

New audiences will engage with your stories on a blazing-fast microsite hosted by us, branded by you, and optimized for high time on site.

MONETIZE

We manage our own stack to provide programmatic ad monetization, but also allow your sales team to access generated inventory whenever needed.

what you get

Mercury can help you achieve success across several functions, including marketing, sales, and editorial.

AUDIENCE DEVELOPMENT

Scale your audience by introducing new, incremental readers to your best articles and videos.

BRAND GROWTH

Make a great first impression and delight users with highly engaging content experiences.

SALES EXTENSION

Gain access to millions of highly viewable display and video impressions for your direct sales team.

PROFIT

Boost your bottom line with new profit contributions that have high margin since they require low internal support.

WHO WE WORK WITH

We work only with top-tier members of the ecosystem in order to ensure quality, safety, and reliability. You’ll know exactly which marketing channels are working for you, with fully transparent traffic sources.

MARKETING CHANNELS

MONETIZATION PARTNERS

reporting & insights

WHAT GETS MEASURED, GET’S DONE

  • Track results by domain, device, country, and channel with our online reporting center.
  • See which stories and videos are attracting audiences and driving engagement.
  • Receive insight alerts via Slack.

WHAT SETS US APART

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LEADING-EDGE TECHNOLOGY
Mercury includes advanced features such as fast launcher tools, an omni-channel power editor, unified ROI data warehousing, and an AI-driven auto-pilot to manage bids and budgets.

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DEDICATED EXPERTISE
Our customer success team has deep experience in both marketing and editorial, with years of best practice development. We’ll help you scale while staying true to your brand’s positioning.

THE NUMBERS SPEAK FOR THEMSELVES…

20+

Client brands in our closed beta

18K+

Active campaigns managed

100M+

Monthly brand impressions

10M+

Monthly clicks

3:45

Average time on site

$17M+

Annualized media spend

GET IN TOUCH

Our managed service is currently in closed beta, but we are selectively adding new clients. We’d love to hear from you.