In 2022, 6sense acquired Granite to help clients optimize marketing efforts and accelerate pipeline growth.
Granite is now part of 6sense
WHAT SETs US APART
Our marketing platform includes advanced features such as fast launcher tools, an omni-channel power editor, unified performance data warehousing, and an AI-driven auto-pilot to manage bids and budgets.
Our customer success team has deep experience in both marketing and editorial, with years of best practice development. We’ll help you scale while staying true to your brand’s positioning.
We offer customized solutions to meet client objectives: Mercury helps publishing clients profitably scale and engage audiences via content marketing. Vulcan helps lead-gen clients streamline campaigns to find qualified prospects and drive actions to boost their sales pipeline.
How THE MERCURY SERVICE works
We select high-engagement, evergreen content from your archive, then launch and test multiple creatives across multiple channels to find winning campaigns.
New audiences will engage with your stories on a blazing-fast microsite hosted by us, branded by you, and optimized for high time on site.
We manage our own stack to provide programmatic ad monetization, but also allow your sales team to access generated inventory whenever needed.
what you get
Mercury can help you achieve success across several functions, including marketing, sales, and editorial.
Scale your audience by introducing new, incremental readers to your best articles and videos.
Make a great first impression and delight users with highly engaging content experiences.
Gain access to millions of highly viewable display and video impressions for your direct sales team.
Boost your bottom line with new profit contributions that have high margin since they require low internal support.
How THE VULCAN SERVICE works
Easily set up lead generation campaigns with assorted creatives and forms across multiple social channels. Test and learn to find winning combinations fast.
Eliminate manual steps by leveraging templates, phased launches, and bid settings. Do (a lot) more with less time and hassle.
Longitudinally track key performance indicators (KPIs) in a single view to pinpoint opportunities and highlight insights. Receive timely alerts and reports via Slack.
reporting & insights
WHAT GETS MEASURED, GET’S DONE
- Track results by domain, device, country, and channel with our online reporting center.
- See which stories, videos and forms are attracting audiences and driving engagement.
- Receive insight alerts via Slack.
THE NUMBERS SPEAK FOR THEMSELVES…
Client brands in our closed beta
Active campaigns managed
Monthly brand impressions
Average time on site
Annualized media spend