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Tap into the power of automation, data insights, and marketing orchestration to drive meaningful business growth.


Acquisition marketing,
Done right

WHAT SETS US APART

LEADING-EDGE TECHNOLOGY
Our marketing platform includes advanced features such as fast launcher tools, an omni-channel power editor, unified performance data warehousing, and an AI-driven auto-pilot to manage bids and budgets.

DEDICATED EXPERTISE
Our customer success team has deep experience in both marketing and editorial, with years of best practice development. We’ll help you scale while staying true to your brand’s positioning.

TWO SERVICES
We offer customized solutions to meet client objectives: Mercury helps publishing clients profitably scale and engage audiences via content marketing.  Vulcan helps lead-gen clients streamline campaigns to find qualified prospects and drive actions to boost their sales pipeline.

How THE MERCURY SERVICE works

PROMOTE

We select high-engagement, evergreen content from your archive, then launch and test multiple creatives across multiple channels to find winning campaigns.

ENGAGE

New audiences will engage with your stories on a blazing-fast microsite hosted by us, branded by you, and optimized for high time on site.

MONETIZE

We manage our own stack to provide programmatic ad monetization, but also allow your sales team to access generated inventory whenever needed.

what you get

Mercury can help you achieve success across several functions, including marketing, sales, and editorial.

AUDIENCE DEVELOPMENT

Scale your audience by introducing new, incremental readers to your best articles and videos.

BRAND GROWTH

Make a great first impression and delight users with highly engaging content experiences.

SALES EXTENSION

Gain access to millions of highly viewable display and video impressions for your direct sales team.

PROFIT

Boost your bottom line with new profit contributions that have high margin since they require low internal support.

How THE VULCAN SERVICE works

LAUNCH

Easily set up lead generation campaigns with assorted creatives and forms across multiple social channels. Test and learn to find winning combinations fast.

AUTOMATE

Eliminate manual steps by leveraging templates, phased launches, and bid settings. Do (a lot) more with less time and hassle.

OPTIMIZE

Longitudinally track key performance indicators (KPIs) in a single view to pinpoint opportunities and highlight insights. Receive timely alerts and reports via Slack.

reporting & insights

WHAT GETS MEASURED, GET’S DONE

  • Track results by domain, device, country, and channel with our online reporting center.
  • See which stories, videos and forms are attracting audiences and driving engagement.
  • Receive insight alerts via Slack.

THE NUMBERS SPEAK FOR THEMSELVES…

20+

Client brands in our closed beta

18K+

Active campaigns managed

100M+

Monthly brand impressions

10M+

Monthly clicks

3:45

Average time on site

$17M+

Annualized media spend

GET IN TOUCH

Our managed service is currently in closed beta, but we are selectively adding new clients. We’d love to hear from you.